First know where
you stand. Then
decide.
The Money Leak Audit reads the last 30 days of your Google Ads account and turns that into a report. Nothing is changed, no credit card is involved and there is no call beforehand.
What exactly happens
Four steps, and at each one you know what happens to your data.
You sign in at Google, not with us
The connection runs through Google's official sign-in (OAuth). You grant read access to the account you choose. We never see your password and therefore do not store it.
Warp retrieves 30 days
Searches, cost, clicks, conversions, campaign and ad group structure. Today does not count, because that day is not finished. This usually takes a few minutes. On a large account or with a slow sync you see how far along it is, rather than half a report.
You get the report
What you spent on searches worth a look, where conversion tracking is shaky, and three things you can do today. With the period and the source next to every amount.
You decide what happens next
Doing nothing is fine. Doing it yourself with the plan alongside is fine too. And if you want Warp to take over, you decide per type of change where the line sits.
This is what
the report looks like
The Money Leak Audit points at the problem: where your money goes and what is worth a look. You see it here, before you connect anything.
went to searches that are worth a look
That is not the same as wasted money. It is spend without measured conversion that exceeds our thresholds, so it is worth looking at. Conversions may still arrive for recent days.
Including “free boiler”, “replace boiler yourself” and “engineer vacancy”. 41 clicks, no enquiry.
Terms that carry cost and produced no conversion. Where Google returns no cost per term, there is no amount.
Three things you can do now
Add 12 negative keywords. A ready-made list to copy into your campaign.
Pause two ad groups that cost money for 30 days without an enquiry.
Review the conversion tracking of the two campaigns above, with a plan for each step.
During the audit nothing in your campaigns is changed. No keywords, no budgets, no ads. Reading is reading.
Go to the security settings of your Google account, pick the connected apps and remove AdWarp. After that nothing more comes in.
That works too. Kinderhuissingel 6-A in Haarlem, 023 205 2030. Then we go through it together.
What if there is nothing to find?
Then that is what your report says. Not every account leaks money, and an audit that always finds a problem is not an audit but a sales pitch. On accounts with little data, usually under 14 days or below roughly € 500 a month, Warp also says it cannot tell you much. That is less pleasant to read and more honest to write.