First, this.

You set your own ad budget and pay it directly to Google. For a serious start in the Netherlands, somewhere between € 500 and € 1,500 a month is common, heavily dependent on your sector and competition. Below roughly € 500 a month there is usually too little data to steer reliably; we say so in your report rather than inventing a number. What AdWarp itself costs is on the pricing page. More on this in how much budget you need.

Doing it yourself is fine, but the platform has been shifting towards automation for years. That makes it less about operating knobs and more about the right tracking, structure and choices. That is exactly the part that goes wrong when you do it on the side. AdWarp is the middle road: the work gets done, but you see every change and its outcome.

The most common causes: the conversion tag is not on the thank-you page, form submissions are not passed on, phone calls are not counted, or cookie consent blocks the measurement. As long as that is off, Google steers on clicks instead of customers. The free audit checks this first. The full checklist is in checking your conversion tracking.

Performance Max bundles Search, Shopping, YouTube, Display and Gmail into one campaign and deliberately returns little detail about it. Google does supply search terms with cost per campaign, but not always at placement level. AdWarp shows what does come out of the API and states what cannot be established. More in what Performance Max does and does not show.

Impressions are free; you only pay when somebody clicks. With every search an auction runs between advertisers in milliseconds, where your bid and the quality of your ad and landing page together decide whether you appear and what you pay. That is why a higher bid is not automatically a better result.

You sign in through Google's official connection (OAuth), so we never see or store your password. The audit reads your data and changes nothing in your campaigns. You revoke access at any moment through your own Google account. Explained step by step in what a tool may do in your account.

Usually a few minutes. Warp retrieves the last 30 days and works through them. On a large account or with a slow sync it takes longer; you then see how far along it is rather than half a report. What exactly happens is on the audit page.

Only if you allow it, and per type of change. Tidy-up work that is instantly reversible Warp may do on its own. Anything touching your budget or your reach waits for your approval, with an example of the difference before and after. And what sits outside Google Ads you get as a step-by-step plan, because Warp cannot reach it.

Every change is measured afterwards with a window that fits the type of change. If it did not work, Warp reverts it and that appears in your report, including the changes that did nothing. See the honesty rules.

Yes. A separate audit per client account, in language you can show your client as it is, with a portfolio overview above it. See for specialists.