What happened
once Warp was watching.
Three accounts, three industries. Per client: what Warp found, what was applied and what the numbers said two weeks later.
Same budget,
three times the enquiries
Voor-Keur advertises medical examinations for driving licences. Warp added 25 searches for places where the business was not yet found, such as “keuringsarts rijbewijs ijsselstein” and “rijbewijs verlengen hoeksche waard”, and excluded 7 searches that produced clicks but no appointments. The budget stayed around € 502 a month for four months. In the two weeks after the round of 12 March, 47 enquiries came in, against 16 in the two weeks before: € 4.77 per enquiry instead of € 14.36.
102 searches out,
twice the sign-ups
Trivian sells cybersecurity training. A large part of the budget went to people searching “leren hacken”, “gratis it opleiding” or “bbl it opleiding”: they click, but never enrol. In one round Warp excluded 102 of those searches, added 17 new ones and paused 7 keywords. In the two weeks after 19 January, costs fell by 36% and sign-ups doubled from 8 to 18.
No longer paying for people
who want to rent a stump grinder
Versteeg looks after trees. Part of the clicks came from people who wanted to prune themselves, rent a stump grinder or find a felling permit. Warp excluded 30 of those searches and adjusted the budget three times. After the change of 17 March an enquiry cost € 15.43 instead of € 43.86, on lower spend.
All figures come from the clients’ Google Ads accounts, January to April 2026: 14 days before vs. 14 days after each change, calculated from the daily figures. Every client can check them in their own account.
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