Rules we cannot
break.
A tool that writes in your ad account has to be able to account for itself. These four rules are baked into the system. They are not promises we can quietly withdraw later.
- 01
No invented euros
Every amount is calculated from your own account data, not generated. A language model may not touch a euro in AdWarp: language models write the explanation, the calculator supplies the number.
How to check it: every amount in your report carries its source and period. If a number does not match what you see in Google Ads, that is verifiable.
- 02
No numbers without context
No ROAS when no conversion value is passed. No percentages on small numbers. Always the exact period alongside, and today does not count because it is not finished.
What that looks like: where Google returns no cost per search term, there is no amount rather than an estimate. An empty cell is more honest than a filled-in guess.
- 03
Failures visible
What had no effect or was reverted appears in your report too. Otherwise every success rate is an empty claim. A watchdog that only shows its good weeks is not a watchdog.
How to check it: the dashboard shows the four outcomes side by side, including the changes that did nothing and the ones that were reverted.
- 04
Never at your budget unasked
Warp may do tidy-up work on its own, and one button reverts it. Anything touching your budget or your reach waits for your approval, with an example of the difference before and after.
How to check it: the change history records for every intervention who made it, you or Warp, and when.
This is what it looks like
when a tool accounts
for itself
We could just as easily have left out the 11 reverted changes. The percentage would have been higher and the number worthless.
96 of 138 measured changes worked
142 applied in total · 4 still being measured
The 11 that were reverted are there on purpose. A percentage with the misses taken out says nothing, and then every success figure below it is just as untrustworthy.
What AdWarp does not do,
and why we write
that down.
A list of limits sells worse than a list of promises. It does save you the disappointment in month two.
No Meta, no LinkedIn, no SEO. AdWarp looks at your website for context, but changes nothing there.
We do not know whether your market picks up or collapses next month. What we do is measure every change afterwards, so you see what remained of our work.
Below roughly 14 days of account data Warp can say little with certainty. Then that is what it says, rather than advice on an invented basis.
Google deliberately returns less about that campaign type. What does not come out, we cannot show either. We state that rather than filling the gap with an estimate. See what PMax does and does not show.
A bidding strategy depends on your margin, your stock and your capacity. Warp shows what the data says and where it is uncertain, and leaves the choice to you.
If we cannot trace a number back to a source in your account, it does not go into your report. Not even when it would be good news.
These rules are
verifiable in your report.
Run the free audit and check for yourself. Nothing in your campaigns is changed, and if something is wrong, we would like to hear it with the report alongside.
Start the free audit