
Built in Haarlem,
by people who run
Google Ads themselves.
We use AI for what it is good at, such as finding patterns in thousands of searches. The calculations, the safety rules and the follow-up measurement are ordinary software, written by us and verifiable.
Every tool gives AI recommendations.
Nobody checks whether they worked.
The recommendation is
not the problem.
There are plenty of those. The problem is that nobody checks afterwards whether anything came of it.
We run Google Ads accounts ourselves. You apply something, three weeks later the number is different, and nobody remembers whether that came from the change or from the season. That is not a matter of trying harder: without follow-up measurement it simply cannot be established.
That is why follow-up measurement here is not an extra feature but the starting point. Every change gets a measurement window that fits the type of change, and the outcome goes into your report. Even when it disappoints. That is why the honesty rules sit in the system and not in a marketing text.
A number that counts
the misses too
This is the first thing a customer sees in their dashboard. Not a graph going up.
96 of 138 measured changes worked
142 applied in total · 4 still being measured
The 11 that were reverted are there on purpose. A percentage with the misses taken out says nothing, and then every success figure below it is just as untrustworthy.
Kinderhuissingel 6-A, 2013 AS Haarlem. 023 205 2030. Visiting is fine too, a quick call beforehand helps.
Chamber of Commerce 42083232, establishment number 000065873335. The registered address in the trade register is Julianastraat 30 in Haarlem; post and visits go to the Kinderhuissingel.
The app, the reports and the support are bilingual. Your client gets the report in the language you choose.

“If it did not work, Warp
reverts it, and you see that too.”
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